Yell launches local emarketplace


Yell launches local emarketplace

Simon Quicke

Resellers might well have used the Yellow Pages in the past to advertise their wares to the local business community but under plans unveiled by Yell dealers could be offered more interactive services.

Yell has revealed a four year strategic plan to get more business out of the SME sector and one of the key planks of the proposed changes could deliver some value to resellers.

As well as putting greater emphasis on services being offered to specific verticals the ambition to establish an eMarketplace platform for customers to connect and transact with local resellers.

Yell has already announced this week that it has struck some partnerships to underpin its digital ambitions, one of which is with Microsoft.

Mike Pocock, chief executive officer of Yell Group, said that it had long established relationships with local SMEs and wanted to build on those.

"Our new strategy will leverage our assets and capabilities to capitalise on the convergence of consumer and SME needs in the digital world, becoming the leading SME digital services provider, establishing the first local eMarketplace for consumers and SMEs," he said.

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