Data Robotics renames self after key product

Consumer and small business storage specialist Data Robotics is to change its name toreflect growing market recognition of its key product brand, Drobo. The decision has been taken to drop its old name in favour of Drobo in response to feedback received by the company, it claimed. "Our customer

Consumer and small business storage specialist Data Robotics is to change its name to reflect growing market recognition of its key product brand, Drobo.

The decision has been taken to drop its old name in favour of Drobo in response to feedback received by the company, it claimed.

"Our customers and resellers have come to recognise us by the Drobo brand and product name so we decided to make it official. We're just doing what they told us to do," said CEO Tom Buiocchi.

At the same time the firm has also announced it is moving into new digs, taking over a former F5 Networks office in San Jose, California.

MicroScope+

Content

Find more MicroScope+ content and other member only offers, here.

Read more on Network Infrastructure Solutions and Services

0 comments

Oldest 

Forgot Password?

No problem! Submit your e-mail address below. We'll send you an email containing your password.

Your password has been sent to:

-ADS BY GOOGLE

ComputerWeekly

SearchITChannel

Close