Consumer and small business storage specialist Data Robotics is to change its name to reflect growing market recognition of its key product brand, Drobo.
The decision has been taken to drop its old name in favour of Drobo in response to feedback received by the company, it claimed.
"Our customers and resellers have come to recognise us by the Drobo brand and product name so we decided to make it official. We're just doing what they told us to do," said CEO Tom Buiocchi.
At the same time the firm has also announced it is moving into new digs, taking over a former F5 Networks office in San Jose, California.