Following the sale of its mobile services unit to Daisy in March, cloud services provider and Microsoft partner Outsourcery has moved to consolidate its focus on cloud computing with a "strategic realignment" of its brand and strapline.
The firm has now adopted the tag 'The Cloud Experts' in an attempt to capitalise on the growing market and cement its position as a channel-led firm.
It said that ditching the strapline 'Changing Work for Good' embraced the strategy it has followed, which includes the addition of Microsoft hosted services and the disposal of its mobile business.
"We have established a world-class cloud infrastructure with carrier-grade telecommunications capability and the skills in place to dominate the UK market with a focus on empowering channel partners," said the company's co-CEO Piers Linney.
Microsoft UK hosting lead Simon Aldous added: "The Outsourcery brand is already immediately recognisable in the sector despite its launch only two years ago."
"Its move to become channel-led enables the company to seize new opportunities by supporting partners as they transition into offering cloud services," he added.
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