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iPad 2 freebie marks relaunch of Tandberg Data RDX biz

Alex Scroxton

Data protection specialist Tandberg Data is bundling a free iPad 2 with each channel sale of its removable disk storage - RDX QuikStation - solution in a new programme designed to help VARs win new customers to the platform.

Tandberg Data acquired the rights to ProStor's RDX business in May - having previously worked as an OEM - and is now keen to get the business up and running again.

Available until the end of September, the promo will enable VARs to offer their customers a free 16GB Wi-Fi-enabled iPad 2 with each QuikStation, meaning customers can manage their removable disk automation solution via the iPad's web browser.

For customers requiring a single drive RDX solution, Tandberg Data is also offering a free dock with every three pieces of media purchased.

Tandberg Data EMEA senior vice president Graham Paterson said the firm hoped the offer would create further momentum around the RDX platform.

"It's even better that we can link in the customer giveaway with iPad 2 technology that can then act as the management platform for backup devices," he said.

Simon Barnard, general manager of technical sales at Tandberg Data distie Micro-P said the ability to offer perks such as this was "the perfect way to introduce end-users to the RDX technology".

"There are still a lot of companies out there struggling with old DAT and AIT tape drives and RDX offers a way to upgrade and get the benefits of disk-based backup whilst keeping the ability to remove the media for safe off-site storage," he added.


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