All eyes on HP UK as TouchPad pricing gets cut overseas

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All eyes on HP UK as TouchPad pricing gets cut overseas

Simon Quicke

The prospect of HP TouchPads being sold off at bargain basement prices looks more than likely as prices are reduced across the globe, leaving the UK lagging behind.

Best Buy in the US has started selling TouchPads for $99 and tech retailers in Australia also dropped to the same price in Australian dollars, sparking queues and sales of 6,000 units in a hour in Sydney.

The TouchPad is still retailing at £349 at Best Buy UK but HP is expected to make an announcement about its plans to shift the units this afternoon.

Questions about what would happen with the unsold stocks of TouchPads were raised by the channel immediately after the news that the vendor would stop making them was announced last Thursday evening.

The TouchPad was available for just 49 days and had not been selling in large quantities as it struggled to gain momentum in a market dominated by Apple's iPad.

Salman Chaudhry of analyst firm Context said on Friday that in the first week of August, just 122 TouchPads were sold in the UK market, although this rose to 2,100 in the second week following an ASP reduction from £400 to £338.

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