The UK head of the Personal Systems Group (PSG) at HP has moved to calm customer and channel fears it is looking to rapidly exit the PC business.
Since the announcement made by HP's CEO last week that it was considering spinning off the PC operation the reaction from many has been to call time on that side of the vendor's business.
But Paul Hunter, head of HP PSG Uk and Ireland, has issued a statement that is designed to clear up some of the confusion and calm channel nerves.
"Let me be absolutely clear in saying that at no stage has HP said it is quitting the PC business. Three options are being investigated, and whether the company is spun off, sold or kept in the HP portfolio, the team in the UK remains committed to creating and supporting great products and services," he stated.
"HP is the world's largest PC manufacturer. We are the number one PC manufacturer in UK and Ireland. HP PSG UK is only going in one direction, forwards and that means customers can have confidence that existing HP products will be supported under the terms of their warranties as will any future purchases," he added.
He said it would be business as usual in the UK: "Actually, it's more than business as usual....you will see a ramping up of marketing and advertising activity in the UK as we look to raise awareness of our great product ranges."