Brocade is to launch a subscription-based network proposition designed to entice new customers by aligning network capacity with fluctuating business demands in cloud-based IT environments.
The Network Subscription concept, to be made available through resellers on a global basis, will give end-users the ability to scale up and down according to actual network utuilisation with no capital outlay and payments taken on a monthly basis.
Brocade claimed the open ended structure of the programme would five organisations a "new level of flexibility in managing their technology assets", making it an attractive option for enterprises and service providers faced with budget constraints, or looking to manage their expenses more effectively.
"Customers can turn on vast amounts of networking capacity, from high-end routers to wiring closet switches, without any upfront capital costs," said Brocade CMO John McHugh.
IDC programme director of technology, financial and executive strategies, Joe Pucciarelli, said such offerings would "rapidly become an integral method for acquiring IT resources".
"The challenge facing IT organisations is that enw technologies, such as cloud ... are making it much more difficult to project and predict workloads. A flexible acquisition option ... enables organisations to add and reconfigure resources in a more compacted time frame," he said.