PC market in Europe continues to struggle


PC market in Europe continues to struggle

Simon Quicke

A combination of lower consumer demand and hesitation from the corporate market had a negative impact on the EMEA PC market in the third quarter.

The latest figures from IDC covering that territory indicate that the market continues to contract with it dropping by 3.8% in Q3 in terms of shipments compared to the same period last year.

The IDC numbers come hard on the heels of equally downward pointing figures from other analysts, including Context, which have also cited the soft consumer demand and lack of corporate appetite for hardware as reasons for the current market conditions.

When the spotlight is turned directly on the more mature Western European markets the decline is more severe, at 10.2%, which marks four consecutive quarters of decline in that geography.

Eszter Morvay, research manager, IDC's EMEA personal computing research, said that understandibly the channel remained cautious about placing new orders for stocks.

"However, sell-out continued to improve, albeit moderately, indicating sustained focus on inventory depletion across several countries," she added.




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