Big data investments present channel opportunity


Big data investments present channel opportunity

Simon Quicke
Storage channel specialists should be looking to get revenue out of big data projects in the next couple of years as customers plan to spend in this area.

Research from Ovum has indicated that both large enterprises and smaller firms are preparing to spend in the next two to five years on projects that will help them get more out of the information that is being collected across their networks.

The growth of storage is an issue being experienced by firms of all sizes and increasingly many are turning to analytical tools that can help them mine customer trends and other valuable pieces of information.

In a blog post Tony Baer, Ovum analyst and author of the report on big data, said that it expected the amount of data in enterprise warehouses to grow by 10 to 20% in the next year.

"The need for the technology crosses industry boundaries, with use ranging from classic customer segmentation analyses, to customer churn prevention, managing smart utility grids, public transportation networks, to anti-terrorism initiatives," he wrote.

Enterprises would be spending to help manage this area but the analyst house also found that 38% of those it quizzed were looking after data warehouses in the terabyte range running operations with revenues below $50m.

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