Mobile airtime distie Daisy Distribution has invited 11 top-performing partners to form part of a new Orange business partner programme called Fusion, which is to be formally launched on 6 December.
The new programme, which is being run alongside RIM, has been designed to reward performance in terms, volume of connections, BlackBerry penetration and customer churn, said Daisy.
"We wanted to identify partners who were not only the top performers in our base, but were starting to develop a foundation that we could build upon by helping them grow their business with Orange further," explained Daisy Distribution marketing director Julien Parven.
"After presenting that list of proposed customers to Orange for approval, we visited each partner to further understand from their perspective the tools needed to be incorporated within the programme," he added.
Parven said the programme's aim was to formalise its Orange relationship, and eventually to reward new partners for bringing their Orange business to the distributor.
The firm will launch a dedicated lead-gen programme early next month, to be followed in Q1 2012 by a channel-wide initiative open to "everyone who contribute to Orange in the channel."