Demand generation key to Kaspersky Lab channel plans


Demand generation key to Kaspersky Lab channel plans

Simon Quicke
Demand generation activities forms the main plank of the refreshed Kapsersky Lab channel programme, which is being rolled out across Europe and the US.

The security vendor has overhauled its reseller programme in recognition of the changing business and threat landscape and to cover recent additions the firm has made to its portfolio, including the launch of its latest endpoint security product.

To ensure the channel programme runs smoothly the vendor has established a dedicated team and will be doing its best to stir up customer interest in security.

"Companies across the world face growing pressure to safeguard their businesses from external and internal IT threats," said Ilijana Vavan, senior vice president corporate sales Europe at Kaspersky Lab. "To better meet the concerns of corporate customers, we need to provide high quality support to our valued channel partners."

All of the security vendor's existing partners will be moved over to the new programme but there are levels that dealers can now aim for including platinum, gold, silver or registered.

Kaspersky has also beefed up its partner portal and is promising resellers it will be a source of special sales incentives, details on pricing programmaes and video tutorials and support.

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