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Avnet hands Hockin role driving solutions strategy

Simon Quicke

Avnet Technology Solutions has promoted Bruce Hockin to run its solutions strategy in the UK helping resellers tap into specialised growing markets promoting technology in the security, networking and unified communications arenas.

Hockin, who joined Avnet in 2008 after the distributor acquired Horizon Technology Group, has recently been head of business strategy in the UK but now takes the role as head of solutions strategy spearheading the development of the channel player's SolutionsPath practices, which were launched back in September.

The SolutionsPath practices cover storage and data management, datacentre optimisation and virtualisation, unified communications, collaboration and mobility and cloud computing.

"Bruce has a proven track record of helping Avnet's business partners grow in highly specialized data centre technology markets, such as networking, security and unified communications," said John Toal, vice president and country manager for Avnet Technology Solutions UK and Ireland.

"His appointment to lead Avnet's SolutionsPath practices in the UK is one of the many ways we are investing in enabling our partners to take advantage of rapidly expanding markets and target the data centre with complete IT solutions," he added.


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