Tablets grow but netbooks wane over festive period


Tablets grow but netbooks wane over festive period

Simon Quicke

tablets.jpgThis winter was seen by many as a success for tablets and the latest numbers of sales coming through distribution show that sales of the popular products swelled PC unit sales by 6% in the run up to Christmas.

Figures from Context, which collects sales figures from the major distributors across Europe, showed that tablet units going out the door  in the three weeks up to Christmas grew by 293%.

The growth in tablet sales seems to have come at the expense of netbook PCs, which saw shipments fall by 42% across Europe compared to 2010. Laptops grew by 3% and desktops also saw a drop of 13%.

"Tablet PCs overtook desktops as the second best-selling PC category in European channel sales during the last three weeks of trading before Christmas, averaging 20% unit share of all PCs sold," said Context CEO and co-founder Jeremy Davies.


"The good news is that, despite a drop of 16% in average selling price of a Tablet PC compared to the same period in 2010, the overall share of revenues accounted for by tablets hovered around 18%."

The UK saw the strongest growth, with PC unit sales up in the three weeks running up to Christmas by 21%. Italians showed that despite the doom and gloom they could still spend on technology with a 14% rise, with 11% in Germany.

The tablet, along with ereaders like the Kindle, were on a lot of Christmas wish lists last year and the growth in demand for those products looks set to continue.

Research from Sky around customer buying intentions of tablets showed that one in six people in the UK is planning to buy one this year.

The survey also revealed that one in 12 people have already got one. The main reason for further purchases was the portability the technology offered with just shy of half of those buying the product, 45%, expecting they would use their traditional desktops PCs less as a result.

Related Topics: Desktop PCs, VIEW ALL TOPICS

Join the conversation Comment



    Contribute to the conversation

    All fields are required. Comments will appear at the bottom of the article.