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Lanci in Lenovo love-in

Alex Scroxton

PC Ryan McVay.jpgA worldwide reorganisation at Chinese PC vendor Lenovo will see Gianfranco Lanci, former CEO at Acer, crossing the straits of Taiwan to become head of Lenovo's newly-created EMEA operation.

Lenovo currently divvies up the global market into three parts, Mature, Emerging and China, but is now taking a more geographical approach to things.

Under the new regime China remains inviolate but three new units, EMEA, North America and, somewhat confusingly, Asia-Pacific and Latin America, have sprung into existence.

Lenovo CEO Yuanqing Yang claimed the reshuffle would boost the firm's operational speed and capabilities. Having achieved great success as a more business-centric vendor through its stewardship of the former IBM PC unit, it is now keen to attack the consumer market in a big way.

Lanci, who has in fact been holding down a consultancy role at Lenovo since September 2011,  departed from Acer under a cloud in March 2011 after differences over his strategy led to a boardroom spat.

As a result of Lanci's conviction that consumer demand would recover in 2011, Acer's channel became stuffed and it was forced to write off $150m worth of inventory and throw 300 EMEA staff overboard.

Gartner went on to brand its high volume, low price sales model "ineffective" in a damning assessment of his legacy.

It is understood that the reorganisation will take effect on 2 April.

Image courtesy: Ryan McVay

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