Phoenix targets aggressive growth after merger


Phoenix targets aggressive growth after merger

Alex Scroxton

Phoenix has said it will look to book "aggressive growth" in the next 12 months in the wake of consolidating its Phoenix IT Services and ICM brands under the Phoenix banner, as revealed yesterday.

Speaking to MicroScope, Phoenix sales director John Hall said that the move created a stronger brand to put in front of customers and set Phoenix up for further growth, which may or may not include further acquisitive activity.

Hall said that the merger would enable Phoenix to draw on different strengths within the two businesses across the full spectrum of its customer base, and suggested that up til now the firm had not taken full advantage of these differing capabilities.

"Phoenix has come from delivering large scale, volume services to large organisations, providing fairly sophisticated, robust services on a nationwide basis," he said. "ICM delivers quite specialised, complex services in far more of a niche environment.

"We can now apply the big company ethos to ICM and Servo customers, and bring a niche perspective to Phoenix customers," he explained.

He added that unlike last year's integration of ICM and Servo, which gave rise to significant disruptive costs, the brand merger should have little effect on Phoenix's numbers.

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