Ecosystems rather than solo pitching the way to the cloud

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Ecosystems rather than solo pitching the way to the cloud

Simon Quicke
Ecosystems of cloud providers could be one way to ensure that resellers can remain competitive and inspire customer loyalty in the face of greater user choice and flexibility.

The conclusions of IBM's thoughts on the future development of the cloud and its impact on partners is to recommend that resellers enter into ecosystems that provide them with the potential to work with suppliers and other solution providers.

The vendor has collected its latest thoughts into its paper Exploring the role of ecosystems in evolving cloud markets, which has some interesting ideas for resellers.

"With cloud flexibility, where fixed-term contracts are replaced with opt-in and opt-out behaviours, the trust and loyalty that traditionally binds customers, buyers and suppliers together into value chains is diminished," states the report.

"One response seems to be ecosystems that seamlessly tether or aggregate customers and suppliers. As the ecosystems grow in size and diversity, the cloud-enabled value-nets contribute to increasingly intelligent and interactive environments and generate enhanced collective value," it added.

IBM expects the ecosystem to be made up of vendors, infrastructure specialists, cloud builders and then service and application providers. The vendor has also created a cloud specialism for partners.





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