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Lenovo numbers show share taking strategy is delivering

Simon Quicke

Lenovo's strategy of protecting its market share and attacking that commanded by rivals appears to be paying off as the vendor reported growth in its third quarter.

The vendor has been climbing up the market shares charts and has made several statements in recent months about there being plenty of life left in the hardware market as well as opportunities opening up in the tablet space.

Its determination to gain market share gained it more of its native Chinese market, which now contributes 42% of its worldwide sales, and demand for commercial PCs halped it gain a 4.2% market share in mature markets, including Western Europe and North America.

Laptops continued to be the largest contributor to the vendor's coffers, generating 53% of sales revenue, but it also managed to get shipments of desktops up by 32% year-on-year.

"Despite the worldwide hard drive shortage in the past quarter, Lenovo continued to achieve strong growth," said Yang Yuanqing, chairman and CEO of Lenovo.

He highlighted the vendor's move into the smart phone market and tablets: "All these success demonstrate that Lenovo has built a strong foundation for the next steps beyind traditional PCs."

Related Topics: Desktop PCs, VIEW ALL TOPICS

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