VIP Computers has set up a corporate reseller team to increase the amount of business it can get through the top VARs as part of its ongoing push into specific vertical markets.
The dedicated team will support the top 150 corporate resellers and has the backing of some of the vendors the distributors carries, including Intel, ASUS and MSI.
Last month VIP unveiled intentions to go after the retail market appointing a head of a team dedicated to gaining share in that space hiring former channel manager at Acer Alicia Shepherd as head of specialist retail.
Nick Barden, who has come up through the channel player's graduate recruitment scheme after joining after obtaining a law degree three years ago, will head up the corporate team.
"The ability to manage products easily and create bespoke packages for corporate VARs is a real strength for us in the market," said Barden.
Dave Stevinson, director at VIP, said that the corporate team was the next step in the distributor's development: "By focusing on the specific vertical sectors we can tailor our product and service offering appropriately."