Lenovo sets out channel targets for 2012


Lenovo sets out channel targets for 2012

Alex Scroxton

In the wake of positive financial results reported earlier in February, Lenovo has set out its channel targets for the coming year, having signed more than 1,000 resellers in Western Europe - 100 of those in the UK - since launching a new partner programme in October 2011.

The programme is designed to target growth in the SMB space through additional rebates for its TopSeller products, with quarterly back-end rebates starting from 10 units sold.

Higher tied partners will get extra rebates, marketing funds, lead gen activity and so on. Premium and Premium Gold partners will need to do at least £128,000 and £640,000 worth of business with the PC vendor in 2012, the firm has revealed, as well as agreeing a defined business plan and completing online product training.

It has now introduced an improved partner network portal, which contains extra sales and marketing aids and is open to all three tiers of its programme, as well as adding new financing option.

The firm said it would offer extra margins of up to 4% to resellers including a Lenovo finance solution in deals worth over €1,000 (£840). This will run until the end of March.

"We have outgrown the market [for] eight straight quarters in Western Europe, and the channel has played a critical role in our success, so it is vital that we continue to grow with our partners by being innovating and forward thinking in our approach," explained Lenovo Western Europe channel head Robert Pasquier.

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