The decision to target mid sized customers was highlighted as one of the positive moves taken by NetApp in its last fiscal quarter as the vendor looks to extend its user base.
The Smart Decisions programme was seen as a way of also increasing revenue for partners and was backed up with product launches that ticked the boxes for that size of customer.
But despite a bullish statement from the senior management net income for the three months ended 27 January dropped to $120m from $186m the year before. Revenues increased to $1.566bn from $1.290bn with the general market trend for virtualisation being seen as a trigger for customer spending.
"More and more customers are leveraging storage virtualization to re-architect their data centers in order to gain efficiency, flexibility and cost savings," said Tom Georgens, president and CEO at NetApp.
He added that the vendor had won new customers and increased its units shipped, particularly at the high-end and "saw solid revenue growth across almost all geographies in our third quarter".