Epson is looking for greater channel engagement as it promotes its product portfolio and managed print services programme to resellers.
The imaging specialist is already encouraging existing partners to sell more of its product range, which includes inkjet, laser and managed print services along with projectors, but anticipates more partners joining the fold as awareness about its current proposition grows.
The vendor launched a print managed services programme for partners last summer and has 100 product launches planned for this year across the imaging arena.
Steve Torbe, head of business sales at Epson, said that it had around 500 partners already and although recruitment wasn't a primary aim it expected to pick up more resellers over the course of the year.
"It's about the differentiation that partners can make for themselves and the opportunity available. We see recruitment of partners as a by product of that once people become aware of what's available," he said.
He added that the state of the economy was forcing more customers to look at printing costs and urged resellers to pitch audits to help users understand where the costs were being accrued and perhaps to review which imaging technology really suited their needs.