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Dell 'not really a PC company' as it pitches for enterprise

Simon Quicke

Dell no longer views itself as a PC company, now preferring to pitch itself as a services and products provider that can cover a wide range of customer needs.

The clarification over the vendor's position was made by founder Michael Dell at a server launch event.

"It's not really a PC company, it's an end-to-end IT company," Dell said at the unveiling of its latest PowerEdge servers in San Fransisco.

In the vendor's recent results the case was made for the benefits of pitching at the solutions market, particularly at the enterprise end of the spectrum.

The consumer PC market has been in the doldrums for the last 18 months and Dell said at the event that the plan was to focus more on enterprise and public markets.

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