Despite the growth in the popularity of tablets users are expressing frustration with performance undermining the potential revenue the channel could earn selling online to customers using the technology.
The majority of the problems arise because of complaints about speed, with people expecting quicker results in both web site surfing and making purchases online, with a survey from Compuware showing that just shy of half of tablet users will walk away from a site that doesn't work properly.
The findings come as it emerges that pre-orders for the latest version of the iPad are causing waiting times of two to three weeks with millions of sales predicted this year.
Although a growing number of websites have been optimised for mobile platforms there are still many that have work to do and crashes and problems with functions are leading to lost sales.
"Consumers and enterprises have embraced tablets in large numbers for everything from web browsing and social networking to mission critical business applications that increase employee productivity and drive revenue," said Steve Tack, CTO of Compuware APM.
"However, based on the survey results, companies are not meeting tablet users' web experience expectations. Tablet users represent a coveted audience that in general tends to spend more per order, so organizations that ignore tablet users do so at their own peril," he added.