Avaya has bolstered its videoconferencing capabilities with the acquisition of Radvision which provides the technology to provide video to mobile devices.
With the consumerisation trend firmly in mind the telecommunications vendor has made the acquisition to combine its unified comms suite with the enterprise video technology that Radvision can offer.
The expectation is that video collaboration will grow as a market and if Avaya can provide support for tablets and smart phones it will be firmly in the sweetspot as the demand for the technology grows.
"The opportunity for personal workspace is now. Customers demand a rich, collaborative user experience that is interoperable and easy to use. In addition, we believe this transaction will leverage a highly-skilled, incredibly talented and experienced workforce ready to deliver video to enterprise customers," said kevin Kennedy, president and CEO of Avaya.
"With this acquisition we will seek to extend videoconferencing to any device, anytime, anywhere, making it as easy as a phone call," he added.
The deal got the seal of approval from one analyst, Ira Weinstein, senior analyst and partner, Wainhouse Research: "Radvision's video management capabilities, video bridging solutions, and video endpoint portfolio complement the Avaya Aura unified communications platform. This is a win for both of these companies, their channel partners, and their end-user customers."