Mobile projects failing to get user support


Mobile projects failing to get user support

Simon Quicke
With more firms planning to invest in mobile projects to enable staff to work on the move its becoming clearer what attributes customers are looking for in potential suppliers.

One of the main considerations is that technology vendors chosen for mobile projects can integrate with back end legacy systems and research from Antenna Software indicated on average forms were looking to spend £285k on plans in this area in the next year to eighteen months.

One problem that the research did reveal was that in those cases where firms had spent money the mobile projects had not been taken up by as many staff as anticipated, potentially leading to money being wasted.

This is happening with the development of mobile apps, which a decent proportion of customers are planning to do this year, with the staff using the applications in nowhere near the numbers that were hoped for.

"More businesses than ever are now building mobile apps to help employees work more effectively, but it's clear that a good deal of time and money is going to waste through poor design," said Ken Parmelee, senior director of product management at Antenna.

"Companies need to pay more attention to the end user and how and when they are going to use the app. Apps which don't have offline functionality, a poor user interface, or fail to integrate fully with the capabilities of the user device are likely to be left 'on the shelf'," he added.

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