Networking services provider Colt is to add a new string to its bow, creating a franchise partner channel in a bid to increase its exposure to end-user customers across Europe and help comms VARs make the transition into a managed services role.
The new scheme will sit within Colt's channel-focused Commercial Services division, which already accounts for around 60% of the firm's total sales.
Colt is currently rolling out the programme in five European countries, including the UK, targeting around three to five specialist partners in each market.
The hope is that these will be businesses that Colt has not engaged with before, with a particular emphasis on telecoms services resellers looking to add co-branded managed services to their arsenal.
Rejoining the company after a two-year career break to oversee the new arrangements is Carol Alexander, who takes up the newly-created role of franchise channel director.
Speaking to MicroScope, Alexander said the plan was to "draw on our skills and services and combine that with the skills and services offered by the individual VARs so that each proposition will be unique to the franchisees".
The co-branded services offerings will be pitched squarely at SME installations of between 20 and 250 seats, said Alexander.
"For the franchisees, we hope to bring to the table our skills in training and marketing, the benefits associated with the Colt brand, and also the investment that we've made in our network," she added.
"From them, we hope to draw on their experience and agility in their markets."