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Revitalised Getronics strategy puts emphasis on collaboration

Alex Scroxton

Services and outsourcing house Getronics has been detailing aspects of its evolving business strategy as its acquisition by Germany-based investment vehicle Aurelius, first announced in January, closes.

Besides detailing future innovations, such as a cloud services and application aggregator set to launch in Q3, Getronics revealed it will try to make more of its country-specific talents across the full breadth of its international business.

It has already merged its service desk and contact centre operations in Germany, Hungary, Malaysia and the UK into a single offering available across other geographies, and plans to leverage other talents; its Swiss business has particular strength in unified comms, for example.

It also re-dedicated itself to the Getronics Workspace Alliance (GWA), a nine-strong IT service provider alliance that claims to manage 6.1 million workspace assets around the world.

Getronice CEO Andreas Ziegenhain said that the GWA's recent recognition by Gartner in its Comms Outsourcing and Professional Services Magic Quadrant "reinforces the significant advancements the GWA has made as a challenger in the managed IT services space".

"Our strategy will deliver the best of both worlds: heightened strength locally through technology investment and the roll-out of new services, whilst capitalising on synergies made possible through existing Aurelius companies and the international reach the GWA affords," he added.


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