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Mini-notebook sales rise across Europe

Microscope contributor


Shipments of mini notebooks in EMEA could almost double to 4 million in the final quarter if the phenomenal sales rate of netbooks continues after 2 million units were shipped in the third quarter.


Market research company IDC revealed that the surge in mini notebook shipments in the back to school season had helped contribute to a 52% year on year increase in overall notebook shipments in EMEA.


It also found that Asus and Acer held over 80% of the mini notebook market. Karine Paoli, associate vice president for IDC's EMEA Personal Computing research, said the development of the Mini Notebook segment "could well balance the impact of any potential downturn and maintain buoyancy in the EMEA PC market in 2009, at least in unit terms".


The success of Acer in the netbook space helped it to displace HP as the number one EMEA PC vendor. IDC said it also gained share in the desktop space, benefiting from the exit of local players from the Western European desktop market.


By contrast, HP's notebook growth was below expectations because of the demenad for netbooks despite a strengthening in its desktop market position.


Dell's share declined slightly while Asus jumped into fourth place with shipments increased 156% on the back of its performance in the netbook space. Toshiba grew by 43%, delivering "a solid performance" despite the lack of a mini notebook.


Related Topics: Desktop PCs, VIEW ALL TOPICS

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