IBM reseller Portal has hailed the evolution of the software market as a key factor in annual sales growth of 50% and detailed future investments it will be making around mobility, big data and cloud as it seeks to consolidate its position as one of Big Blue's top three UK partners.
The firm picked up a number of new customers during its last financial year, which closed on 31 March, driving its total revenues to £21m, with profits up 28%.
Speaking to MicroScope, managing director Shamus Kelly said he had "changed the shape" of the business to account for customer demand for mobile apps for example, and set out some of the Portal's plans for the next 12 months.
Increasingly, Kelly explained, Portal sees the software budget moving into the marketing department, meaning it needed to change its message to suit this trend.
"This year's investment, for us, will be in big data," he said. "We are making sure we're more relevant to our clients by building solutions and services that enable them to capture, manage and gain insight into new data sources, such as social media."
Portal plans to take a major step into the cloud-based software market during the summer to address this, said Kelly, although details of its plan are still under wraps.