High capacity HDD sales helped by price reductions


High capacity HDD sales helped by price reductions

Simon Quicke
Western Digital has benefited as the prices of high capacity hard disc drives (HDD) start to return to pre-Thaliand flood levels.

The vendor saw its HDD unit sales through Western European distribution increase by an average of 14% per month in the first four months of this year, faster than its rival Seagate, although both retain the same market share of 44% each, according to the latest figures from Context Research.

WD saw a rise in sales of its 1TB drives, which make up 20% of its sales, helped by a price promotion as well as a general move by prices back towards the levels experienced before the devastating Thailand floods disrupted HDD production last year.

The move towards higher capacity drives could be the start of a trend with Context indicating that the further easing or prices could fuel more spending on the 1TB drives.

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