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High capacity HDD sales helped by price reductions

Simon Quicke
Western Digital has benefited as the prices of high capacity hard disc drives (HDD) start to return to pre-Thaliand flood levels.

The vendor saw its HDD unit sales through Western European distribution increase by an average of 14% per month in the first four months of this year, faster than its rival Seagate, although both retain the same market share of 44% each, according to the latest figures from Context Research.

WD saw a rise in sales of its 1TB drives, which make up 20% of its sales, helped by a price promotion as well as a general move by prices back towards the levels experienced before the devastating Thailand floods disrupted HDD production last year.

The move towards higher capacity drives could be the start of a trend with Context indicating that the further easing or prices could fuel more spending on the 1TB drives.

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