Nutanix commences Euro channel blitz with SDG signing


Nutanix commences Euro channel blitz with SDG signing

Alex Scroxton

'SAN-free' datacentre specialist Nutanix has fetched up on European shores, announcing its first UK partners in the shape of distie SDG and solutions provider Kelway, as well as appointing former EMC and VMware operatives Alan Campbell as EMEA sales director, and Rob Tribe as regional SE manager EMEA.

The VC-backed start-up has made its name Stateside through taking traditional compute and storage layers and condensing them onto a single platform. This, it says, removes the complexity and cost of deploying a SAN-based model, and enables the end-user to run a local storage model without sacrificing the benefits afforded by SAN.

Its appliance bundles four industry-standard x86 servers with a VMware hypervisor in a 2U chassis, and Nutanix, which announced its launch at TechTarget's BriForum London 2012, claims this opens the door to the next stage of datacentre consolidation and enables deeper, more complete virtualisation deployments.

Speaking to MicroScope, Tribe said: "If you were to design a virtualised cloud environment today from scratch, you would not design and build out what people currently deliver within the datacentre. Things have moved on with the advent of 10Gb Ethernet, flash, and high-performance internet networking, so we decided to look at it with fresh eyes."

CEO Deeraj Pandey said the firm regarded networking as the enemy of virtualised environments, saying "the biggest threat from us is to Fibre Channel, which is a decadent technology."

"FC was built when Ethernet was noisy and slow and you needed special purpose technology, but there's now no need for special networks, switches and protocols. That whole isolated piece is too expensive," Pandey explained.

"As our clients and VMs sit in the same host we're using more virtual technology than physical; in that sense we will use fewer physical switches," he added.

Nutanix has been trading for just over six months in the US and in that time, claims to have booked the same levels of growth that it took competitive firms such as Riverbed six or seven quarters to achieve, said Campbell.

Its aim is to build out a 100% indirect model, he added, saying: "We see a natural synergy with VMware partners, but will also be looking at Citrix resellers for the end-user compute side."

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