Toshiba talks up longevity in new channel growth push

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Toshiba talks up longevity in new channel growth push

Alex Scroxton

Toshiba has revealed it is planning to launch a refreshed reseller programme later in the summer, as it looks to make b2b growth of around 20%, a figure it claims it has already achieved comfortably in the first two months of the current financial year.

Neil Bramley, Toshiba northern Europe b2b computer systems sales director, emphasised the firm's longstanding heritage in the UK PC sector when compared to some of its rivals.

"We've been in this market successfully addressing channel customers longer than anybody else and we can't take that for granted," Bramley said. "Our competitors will do what they will, but I'm confident we will consistently be a leader in b2b, [which is why] we have to be more progressive with our partnerships."

Information on the new programme is still thin on the ground, but it will be built around the firm's recent notebook and ultrabook product refresh, which saw the widespread introduction of its Smart Client Manager, an IBM Tivoli-based tool that offers control of aspects of the PC experience such as power management, patching and security.

Bramley told MicoScope that this would enable traditional Toshiba resellers to address buyer concerns around client management in a more solution-oriented sale.

"The opportunity for us is to work with the channel to meet more diverse business needs across more diverse businesses," he said.


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