Cloud specialists have welcomed comments made by Apple founder Steve Wozinak that raised concerns about where data will reside describing the situation as "horrendous" and likely to get much worse over the next five years.
When Wozniak speaks a lot of people listen so his comments about a cloud world have provoked a fair amount of response.
Most of his concerns centered on who would control data and although his views are being challenged he has been credited with putting a voice to genuine worries customers might have about moving to a hosted environment.
"I really worry about everything going to the cloud," Wozniak was quoted as saying "I think it's going to be horrendous. I think there are going to be a lot of horrible problems in the next five years."
"With the cloud, you don't own anything," he added "I say, the more we transfer everything onto the web, onto the cloud, the less we're going to have control over it."
The response has been mixed with some welcoming a chance to start a debate about the cloud but not at the risk of writing off the technology all together as a viable option.
“In some ways, Steve Wozniak is right as there's so much hype and confusion. The key to making it work is to understand your own business needs and the control you require. If you are a UK organisation then you should look for a partner with data centres based in UK so you know where your data is at all times," said Rick Russ, director, Union Solutions.
"You may also think that the big brands like Amazon give you reassurance. However, if you need the reliability of enterprise class infrastructure with guaranteed SLAs they really are not the best option," he added.
Ben Dyer, CEO of SellerDeck, said that SMEs did need to think about the consequences of the cloud for their business and there were genuine risks involved.
"It’s great to see some more objective opinions about the cloud being aired. While the Cloud’s benefits are obvious - low cost, high availability and so on – the subsequent reliance on a third party services can be very dangerous for small businesses," he said.
"Wozniak bangs the drum for ownership and he's completely right - there are also other difficult issues including security, reliability, risk and legal compliance that simply don't get the appropriate air time when discussing the cloud," he added.