Amazon and Apple dominate online searches


Amazon and Apple dominate online searches

Simon Quicke

Amazon dominates the online space when it comes to attracting interest in tech purchases from consumers but on the TV front Comet and Argos gave the e-retailer a strong run for its money.

On the vendor front Apple, with users searching for tablets and phones, managed to gain a 37% share of voice, according to Greenlight's latest Brown Goods sector report.

Interest in iPhone 5 eclipsed other searches, with iPad 3 also being something that users were keen on trying to gain more information about.

But searches for PCs & Laptops remained the most popular, accounting for 50% (over 3.5 million) of all brown goods-related searches with phones and accessories following with over 2.1 million searches (30% share).

The numbers from the digital marketing agency are encouraging for hardware resellers but underline just how tough the competition is when Amazon is a potential seller.

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