Channel helps tablets head into business

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Channel helps tablets head into business

Simon Quicke

Tablets are heading into the corporate world in growing numbers with Apple leading the way as the channel starts shifting iPads into the business market.

The latest figures from Context, which takes sales figures direct from distributors, shows a 15% increase in sales of tablets through business channels in the second quarter with iPads accounting for 72% of the total units shifted.

Big old pile of generic tablets.The UK saw the biggest increase in the uptake of tablets by corporate buyers with business sales of the iPad increasing to 63.5% this year compared to 34.5% in the second quarter last year.

“Apple continue to dominate this arena, as they do across consumer markets”, said Salman Chaudhry, mobile computing analyst at Context. “This is largely due to the company’s strong engagement with corporate resellers and marketing campaigns focusing on the potential business uses of the iPad around versatile applications that can keep mobile workforces connected.”

The tablet market should continue to grow with the analyst house predicting a further upsurge later this year with interest around Windows 8 kicking in.

“Microsoft clearly has the corporate space in sight with the expected launch of the Windows Surface tablets. While Apple’s success came from prosumer demand and an increasing trend in BYOD across the enterprise space, Microsoft will rely on strong engagement with CIOs via the channel," added Chaudhry.


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