To the relief of some of its competitors Kodak has announced plans to pull out of the consumer inkjet market as it continues to try to get its financial affairs back into order.
The vendor has been a fairly aggressive player in the inkjet space offering prices that some of its rivals struggled to match and running high profile advertising campaigns to attract market share.
But with the company in financial difficulties the need to find cash savings has led to the decision to wind down the consumer inkjet printer range starting next year.
The vendor is promising to provide customers and partners with ongoing support and will continue to supply ink to the existing installed user base.
“Kodak is making good progress toward emergence from Chapter 11, taking significant actions to reorganize our core ongoing businesses, reduce costs, sell assets, and streamline our organizational structure,” said Antonio Perez, Kodak chairman and CEO.
“Steps such as the sale of Personalised Imaging and Document Imaging, and the Consumer Inkjet decision, will substantially advance the transformation of our business to focus on commercial, packaging & functional printing solutions and enterprise services. As we complete the other key objectives of our restructuring in the weeks ahead, we will be well positioned to emerge successfully in 2013," he added.
The Kodak move follows on from a similar stance taken by Lexmark, which pulled out of the inkjet market a few weeks ago, and provides an indication of the strength of competition in that market.