Virtualisation and cloud specialist Embotics has hired an EMEA vice president with a brief of growing the business through the channel appointing a distributor and recruiting resellers.
Former Veeam, Vizincore and Scriptlogic staffer Colin Wright takes up the role as EMEA vice president at Embotics with a determination to set up a channel fairly quickly.
He said that it will be using a two-tier model and would appoint distribution in the larger territories across Europe, including the UK, because that was the best route to market.
Wright added that there had been strong growth in virtualisation but there still remained a significant channel opportunity around managing virtual environments.
"This will be especially important for those organisations looking towards private cloud deployments in the future," said Wright.