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HP boss stresses love for channel

Simon Quicke

HP has outlined plans to bolster its channel to turn around its fortunes as it looks to get the company pointed in the right direction.

Speaking at an analyst meeting the vendor's CEO Meg Whitman said that it was determined to simplify its approach to the market and put more focus on partners.

The response to her openness about the journey the firm is on and the time it is taking to get back to decent growth was a share slide, but for resellers there were clear messages about the way the vendor intends to work with its partners in the future.

"We need a consistent sales model. We need to capitalise on the enormous strengths of our partner network with world class programmes that don't change very often," she said 

"We need to reconnect with the channel. I love the channel. We need to deliver consistent and excellent programmes that the channel can rely on everyday," she added.

She added that it had too many products and it would be reducing SKUs because it was difficult for HP and the rest of its supply chain to forecast and control inventory levels.

"The cost impact that too many products and SKUs has on our supply chain and the ability to focus and have the right inventory on hand to forecast is incalculable," she added.

But she added that some areas the vendor was behind investment citing the seven year gap since the last multifunction printer refresh as an example of some product lines that had been neglected.


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