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One year from Jobs passing and Apple remains strong

Simon Quicke

It has been a year since Steve Jobs passed away and the company he helped establish has proved that it has the strength to carry on with him at the helm.

In the years preceding his death there were concerns that without the leadership of Jobs Apple would lose direction and many commentators painted it to be a one man company.

But since he died a year ago the share price has climbed and apart from some problems last month over its maps programme the vendor has carried on growing share and taking the tech plaudits with product launches like the iPhone 5.

Earlier this week it was ranked as the largest tech brand globally, just behind Coca Cola in the overall standings, indicating that for many customers the loyalty remains to Apple rather than just to Jobs.

Analysis of the share price shows that Apple has climbed by 76% in the last year, compared to just 16% by Microsoft and 52% by Google.

Tim Cook, CEO of Apple, said that the values set down by Jobs were part of the Apple DNA and it continued to carry his legacy into the future.

"Our values originated from Steve and his spirit will forever be the foundation of Apple," he wrote in a statement on the firm's website.


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