The findings of a global CEO study carried out by IBM indicate that expectations of significant change in the future with a greater role for the internet is not just limited to those operating in the channel.
Big Blue went out and asked senior managers what they thought the enterprise of the future would look like and came back with results indicating the most expectant of change were in the mid market.
As a result the CEOs of mid market companies are making investments with one of the plans for the future including making more partnerships as well as entering new markets.
Marc Dupaquier, general manager of global midmarket at IBM General Business, said that mid market companies were making moves to ensure they were well-placed for the future.
"It's clear that these firms are aggressively changing their business designs to expand into new markets and forge stronger relationships with a new class of informed and collaborative customer," he said.
Most of the CEOs interviewed admitted that they had faced the need to make similar changes in the past but had not always been successful navigating through challenging times.
One of the apparent ambitions of CEOs is to tap into the "information omnivore" and create services that appeal to an informed and collaborative customer.