Imago, Vidyo team up to offer VAR cloud video service


Imago, Vidyo team up to offer VAR cloud video service

Alex Scroxton

Video solutions VAD Imago Group says it has become the first European hosted video distributor after signing a new compact with telepresence software specialist Vidyo.

Video conferenceHaving distributed Vidyo since 2010, Imago has now built a trade-only video-as-a-service (VaaS) offering which it plans to offer to SME customers on a subscription model through resellers

Speaking at a launch event this week, Imago managing director Ian Vickerage said the deal would help Vidyo move the channel away from the idea “that video was only used in a conference room via a leased line or ISDN: that’s a very constrained world”.

He continued: “This agreement turns us from a VAD to a video provider that happens to sell through the channel.”

He added that Imago’s standing on the Continent – alongside the UK the service has also been launched in Belgium, France and the Netherlands – would hopefully help partners address  international business that they were not previously able to touch.

Vidyo chief marketing officer and senior vice president told MicroScope that by turning video into a cost-effective, easy-to-deploy service, resellers would be free to add more value through building out their own verticalised application IP around the service.

Image credit: Ryan McVay

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