There have been several announcements coming out of VMworld that should take the vendor on from its server virtualisation routes.
VMware is facing a certain amount of pressure to keep its momentous rise going, particularly after its CEO Diane Green was axed after failing to deliver enough growth.
One of the launches surrounded the vCould initiative, which is supported by BT, Rackspace, Sungard and others that is designed to link the resources of internal and external could activities together to make a hosted environment more attractive to enterprises.
In a statement, Paul Maritx, president and CEO at VMware, said that it wanted to reduce the barriers to cloud adoption and reduce the need for infrastructure upheaval.
The vendor is rolling out a tiered model ranging from the basic cloud services, through the optimised package to the integrated option that uses vCenter to make sure hosted environments inside and outside an organisation are ready to go.
The other major piece of news from the first day of the event was the launch of the virtual datacentre operating system. The VDC-OS is designed to develop the VMware relationship with customers beyond simply an application to an architecture.
The OS allows customers to pool together virtualised resources - servers, storage and network - onto an aggregated on-site cloud as well as having the option to open up some of the information to external clouds.