Sage plays down NetSuite campaign

Sage has reacted with bemusement to a marketing initiative launched by rival NetSuite, which aims to try and encourage users to defect away from its software applications.

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Sage has reacted with bemusement to a marketing initiative launched by rival NetSuite, which aims to try and encourage users to defect away from its software applications.

The NetSuite Sage Switch campaign offers those moving away from Sage a 50% reduction off the first year subscription and 100 hours of free professional services.

The offer is running until the end of June and is meant to attract those customers having doubts after apparent problems with the beta version of Sage Live as well as looking at their software estate as they try to trim costs.

"Unlike Sage, NetSuite has only a single code base to maintain and innovate in operating its on-demand service," the vendor stated.

"NetSuite anticipates that Sage customers will find a lot to like about the offer as they seek opportunities in this economic downturn to realize value across their operations," it added.

In reaction, Simon Black, Managing Director of Sage Online, said that it was happy to put its customers minds at rest and was aiming to develop online services to meet customer choice.

"We continually innovate and have recently established Sage Online which is a new division within our UK business to focus on providing software and services over the Internet. Sage Live is one of a number of products in development," he said.

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