The wave of consolidation in the business intelligence market is expected to continue as vendors vie with each other to be in a position to offer the broadest portfolio of services.
According to Datamonitor's Business Intelligence: Consolidation and Beyond report the competitive pressures that led to Cognos being picked up by IBM, Business Objects by SAP and several players by Oracle, are still a major feature of the market.
Earlier this week Oracle made its seventh acquisition of the year picking up ClearApp, which is designed to strengthen its position in the service orientated architecture space.
Surya Mukherjee, senior BI analyst with Datamonitor's technology team and the report's author, said that the leading vendors in the market had realised they were no longer competing in a narrow space and their competition had widened.
"Software conglomerates are fast integrating the value chain by acquiring capabilities across the spectrum of BI offerings and delivering them at lower prices. On the other hand, smaller vendors are desperately trying to stay relevant to their end-users," he said.
Mukherjee added that as the value chain had become converged the vendors were going to introduce a series of innovations to try and make them more attractive to users including cutting prices and putting software bundles together.