The release of Windows 7 appears to be working some magic in terms of PC sales, with both manufacturers and analysts reporting increased demand and sales as the crucial Christmas selling period gets underway.
Research from analyst house GfK shows that although desktop sales continued on a downward trend last month, there were some weeks when sales increased.
Added to that, Compal, one of the largest global contract laptop manufacturers, is expecting PC shipments to grow in the fourth quarter, with wire news services quoting a possible 20% increase on the third quarter.
In comments made to Reuters, Compal CFO Gary Lu credited a "Windows 7 effect" as one of the factors for the expected growth.
GfK's latest technology newsletter focuses on the state of the PC market, with the figures across desktops, notebooks and netbooks showing a decrease in the rate of decline and movement back towards sales growth across the past month.
"Alongside the launch of a widely talked about and much anticipated new operating system, PC sales began to rise and we saw a 9% and 10% increase respectively in the last two weeks of October," says Sian Rogers, an analyst at GfK Retail and Technology.
"With Christmas fast approaching, it is a very interesting time for the PC market. November will give us a clearer picture of any effect a new operating system might have had," she adds.
There are some triggers that could potentially help get sales moving, such as the VAT increase in January, which is expected to lead to some spending this side of the new year.
Windows 7 has already banished the experiences of Vista, when sales failed to materialise in the numbers the channel hoped for, and those in the hardware industry are hoping the operating system will act as a trigger to spur desktop and notebook sales.