The impact of the recession is hitting the storage market with customers considering switching to lower cost products or freezing budget.
That is the broad conclusion of the annual European storage survey from IDC, which points out that although hit by the downturn storage spending is remaining more resilient than other sectors including PCs, printers and servers.
"Changing economic conditions and new technologies such as server and storage virtualisation are clearly altering the way European storage managers design and deploy their storage infrastructure," said Eric Sheppard, programme manager for IDC's EMEA storage research.
"Our survey suggest that the current economic conditions will result in a short-term shift towards tactical spending on storage," he added that virtualisation would was benefitting from the changing buying patterns.
The other conclusions of the survey included noting the increased pressure that applications are putting on the storage resources.
Along with the security market the storage sector has been seen for many years as a provider of greater margin and those operating in the market have been predicting that although hit by the downturn they would be in a better position to weather the storm.