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Samsung: BYOD the norm by 2014

Caroline Baldwin

The bring-your-own-device (BYOD) workplace trend will soon become part of everyday working lives, Samsung claimed at the Consumer Electronic Show (CES) in Las Vegas.

Research into the attitudes of IT executives and consumers toward BYOD found 90% of IT executives believed BYOD will be the norm by 2014.

Samsung's joint study with IDG concluded that 85% of companies are encouraging the BYOD movement. The research found consumers expected the mobile device to become the primary computing device for work in five years.

“Bring your own device is at a tipping point as mobile devices are becoming a central hub for our lives,” said Tim Baxter, president of Samsung in the US, at CES.

Samsung announced that BYOD will be a major focus over the next few years, with a significant shift towards the consumerisation of the enterprise.

The announcement was made at Samsung’s press conference at CES in Las Vegas, where it also announced a range of Windows 8 ultrabooks as well as smart next generation televisions, cameras and fridges.

The Series 7 Chronos, running Windows 8, is a 15.6-inch full HD ultrabook, with a 10-point touch screen, providing quad-core performance. At just 20.9mm thick, with a back-lit keyboard and 11-hour battery life, Samsung is marketing this as a desktop replacement, which it says meets both work and entertainment demands.

Samsung also launched the Series  7 Ultra Windows 8 ultrabook, which features an aluminium frame, 13.3-inch full HD display, 10-point touch screen and eight hours of battery life. The device will feature either an i5 or i7 CPU, with up to 256GB SSD of storage.

The company announced it will be pushing forward with its Samsung For Enterprise (SaFE) programme, which includes security standards, apps, on-device encryption, VPNs and mobile device management solutions aimed at the Android platform.


Image credit: Samsung


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