Box targets G-Cloud growth with Softcat


Box targets G-Cloud growth with Softcat

Alex Scroxton

Content sharing and collaboration platform specialist Box will target business within the G-Cloud after enhancing its relationship with service provider Softcat.

Wayne Cook, Box EMEA VP of channels and alliances, said that since entering the UK market about a year ago the firm had identified a clear fit for its product lines within the public sector.

“We realised that if we were going to be relevant to the public sector we needed to be in the G-Cloud, and to work with a G-Cloud partner with significant reach,” he explained.

Cook told MicroScope he saw plenty of pain points within public sector organisations, such as a lack of collaborative functionality within legacy systems and a desire to share more information with the general public, which Box believes its product is able to address.

Softcat’s public sector frameworks manager, Andy Bruen, said, “Box is a great fit with what the Cabinet Office is trying to do with G-Cloud. Where it’s a winner for me is on security, [with] richer enterprise-grade features.”

Public sector organisations opting to take up a Box solution through the Cloud Store portal will also be eligible for a 30-day free trial, said Bruen.

Box, which boasts a customer set that includes names such as games developer EA, VoD service Netflix and publisher Random House, launched its first partner programme earlier this year.

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