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Arrow named as first pan-European distie for Citrix

Alex Scroxton

Citrix and Arrow have teamed up to make Citrix’s SaaS products available to European partners via Arrow’s ArrowSphere platform.

ArrowSphere, which was launched last year, already offers cloud services from vendors including Blue Coat, EMC, Interoute, McAfee, Mitel, Mozy and NetApp, among others.

Resellers will now be able to offer Citrix’s GoToMeeting, GoToWebinar, GoToTraining, GoToAssist, GoToMyPC and Podio lines either through their own online stores or the ArrowSphere white-label store functionality.

The agreement forms part of the current roll-out of Citrix’s SaaS Advisor channel programme, which it unleashed on the world in May, promising features such as resell and referral rewards programmes; investment in SaaS advisors with marketing resource, reference design and best practice; and extended API support to help partners integrate Citrix services into their systems.

Robert Gratzl, VP and GM EMEA for Citrix SaaS, said that the Arrow agreement was a “perfect springboard” to help the firm realise its ambitions in this direction.

“We selected Arrow and its ArrowSphere webstore platform because of the highly innovative approach to taking our SaaS products to their reseller and customer community,” explained Gratzl. “The ArrowSpehere platform allows resellers to customise their webstore or customer view to match the look and feel of their own individual company or brand.”

Arrow ECS president of EMEA and global services, Laurent Sadoun, added: “This recognises our unique channel management capabilities to recruit, enable and develop channel partners.

“Citrix SaaS solutions are ideal for resellers, IUSVs and MSPs who are active in the cloud or plan to move into the cloud, and want to offer SaaS products as an extension to their existing portfolios."


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