Seagate Technologies’ newly elevated EMEA vice president Mark Whitby reckons demand for IT is no longer in freefall.
The channel stalwart, who headed up the UK partner operations at Intel and globally at Vodafone, joined Seagate as executive director for emerging markets in September 2007.
With this latest move he takes the driving seat of a company that racked up significant losses in fiscal Q2 – the last filed accounts - and made swingeing job cuts in January and last month to cut its cloth accordingly.
One of the big macro challenges facing all vendors has been matching demand with supply and Whitby said that in calendar Q4 the market for hard drives “fell off a cliff” as the industry produced 160k units but sold only 125k.
Things are slowly changing though he told MicroScope, “Demand has levelled at a pretty constant level so things aren’t getting worse but sadly they are not getting markedly better either.”
“My focus is on getting the company back to a profit and Europe is a key part of our business,” he added.